Thanks to all who contributed your amazing name ideas! We did further UserTesting on the following names:
- Toasting (for fun!)
The current lead candidates include Stacking, Locking, and Anchoring. We’re currently weighing out the pros and cons of each. At a high level: there are some clear potential brand upsides to Stacking, but it might require a bit more user education up front. Locking provides strong connection between the name and the function, but the name itself might not have the same appeal. Anchoring seemed to have a positive connotation but users were not as great at holding the word anchoring in their minds when describing the mechanism.
- It is helpful to refer to “Stacks” as the blockchain and “STX” as the token. Just keeps things a little more conceptually organized.
- Also introducing “Stacking” and the action “Stack” into the mix further complicates.
- Anchoring to Bitcoin is a helpful metaphor and “Anchor” can be used as a replacement for “Lock” in many places.
- “Locking” simplifies all of this because all actions are “lock” and the concept is “locking”
The next phase of this research is for us to further weigh out some of the benefits to each, and gather feedback from the community. We’re interested in your input. Copy examples for how the terms might be used are here in this doc. Please share your thoughts below!